Pedals & Passion: Meet Sarah, Head of Sales at Thorn Cycles

At Thorn Cycles, we don’t just sell bikes — we live and breathe them. And no one embodies that more than Sarah, our incredible Head of Sales. With over 16 years of dedicated experience at Thorn, Sarah has been a driving force behind our mission to get more people exploring the world on two wheels.

Sarah’s love affair with cycling began at a young age. “As long as I was on a bike — any bike — I was happy,” she recalls. That pure joy turned into a lifelong passion when she joined her local cycle touring club as soon as she was old enough, spending weekends exploring the countryside and building the foundation of a lifestyle that would revolve around adventure and endurance.

But Sarah’s cycling journey didn’t stop at gentle touring rides. She took to the trails with gusto, competing in mountain bike events and testing her limits. Always one to embrace a challenge, she gave triathlon a go — and astonishingly came third in her very first event. “I loved the bike leg way more than the running,” she laughs, and with that, she pivoted to time trialling, a discipline where she truly found her stride.

Joining a local road club, Sarah became a serious racer. Her dedication and talent quickly shone through — she became the first woman in her club to ride a 25-mile time trial in under an hour, a significant milestone in competitive cycling. She travelled up and down the country for races, and regularly flew out to Majorca for training camps, combining intense effort with her love for exploration.

Beyond racing, Sarah is never happier than when she’s packing her panniers and heading off on a bikepacking adventure. From short weekend camping escapes to completing the iconic Land’s End to John o’ Groats (LeJog) ride unaided, her passion for touring runs deep. She’s as enthusiastic about planning the route as she is about riding it, finding joy in the logistics and the unknowns of long-distance journeys.

Working at Thorn Cycles has given Sarah the unique privilege of turning her passion into her profession. “I’m incredibly lucky to work with something I love,” she says. Her deep knowledge, personal experience, and enthusiasm for all things cycling make her an invaluable part of our team. But for Sarah, it’s about more than just bikes — it’s about community. “I get to meet so many like-minded people,” she says. “We’re always learning from each other and sharing stories — it’s inspiring.”

Whether you’re a seasoned rider or just getting started, if you’ve spoken to Sarah, you’ve probably felt her infectious passion for cycling. She’s not just selling bikes — she’s inviting you into a lifestyle she knows and loves deeply.

At Thorn, we’re proud to have Sarah leading our Sales team — because for her, cycling isn’t just a job. It’s a way of life .